Aqua Security Reimagines Partner Program for MSPs and MSSPs
Aqua Security, a pure play cloud security company, has launched the Aqua Advantage Ecosystem program and Partner Portal. The new program is designed to support all MSP and MSSP partners and their customers through engagement, enablement and execution of its cloud native application protection platform (CNAPP) — the Aqua Platform.
As part of the new program, Aqua Security is working with its partners to build out a mutually beneficial strategy with meaningful goals while providing ample resources for success, the company stated in a news release.
Key features and resources of the program include:
- Dedicated partner managers
- Pre-sales and delivery services training
- Sales and technical alignment
- Joint marketing development support
- Easily accessible enablement, marketing, and technical content resources
Accelerating Digital Transformation and More
Aqua Security describes its focus as “helping partners accelerate their customers’ digital transformations and supporting their move into DevSecOps and cloud native applications.” An ecosystem of more than 250 technology partners, resellers and service providers can utilize the new program features, which bolster ongoing revenue generation and success, Aqua says.
The reimagined program, says Aqua, replaces and improves upon the Aqua partner program, which supports several companies, including PricewaterhouseCoopers, IBM, Optiv, Trace3, Lightstream, Benchmark, ACTAR, Yaman, WALTLabs, WM Promus, OSS Group, Contino and AWS.
Jeannette Lee Heung, Aqua’s channel chief, explained how the Aqua Advantage Ecosystem program is designed to build long-term customer relationships:
“We invested substantial time in evaluating our many partners to better understand what elements are important to their success. We took that feedback and reimagined our approach. The result is an entirely new program arming partners with the resources they need to help their customers leverage cloud native tools with purpose-built security.”
More About Aqua Security
Aqua Security describes its business focus as one that enables support services to provide its partners with opportunities for “meaningful, recurring revenue.” The company develops a cloud native application protection platform that extends security across containers and Kubernetes, serverless, and virtual machines. Key capabilities include vulnerability scanning, dynamic threat analysis and Cloud Security Posture Management (CSPM).
Founded in 2015, Aqua is headquartered in Boston and Ramat Gan, Israel, with Fortune 1000 customers in more than 40 countries.