Five Ways to Give Your Customers Cutting-Edge Endpoint Security

Security professionals are facing a lot of challenges these days. Increasingly complex environments and the growing threat landscape are only leading to more complicated management demands. Advanced cybersecurity is the new baseline; but how can you make sure you meet each of your customers’ unique requirements and deliver a modern IT approach in a way that is sustainable for your business?

Here are five recommendations to get your business ready for advanced endpoint security without spending or hiring more.

1. Choose a Cloud-native platform

The advantages of selling to your customers from a unified platform where you can manage all your security solutions go beyond operational efficiency. It saves you time, money and the need to hire more staff. Especially when it comes to endpoint prevention and detection, having visibility of the latest threats and automated technologies will be essential. Plus, you can leverage on the opportunity to manage the whole lifecycle of customer licenses, from trials to renewals, from just one integrated environment.

2. Look for automated security features

The rapid growth of security products with overlapping functionality, massive alert notifications and separate management consoles can make it difficult for many organizations to get a clear picture of potential attacks. Security professionals often end up managing multiple agents and consoles —with little to no integration or automation, and handling hundreds of daily alerts leads to alert fatigue, leaving alerts invalidated or ignoring potentially important events.

Companies implementing endpoint detection and response products need to make sure that they can implement and optimize processes to improve security operations – and this is where consolidation, intelligence and automation come together to create a simple, scalable and deployable solution.

3. Train your team on zero-trust and threat hunting services

Advanced endpoint security solutions should provide you with the tools to offer zero-trust adoption and threat hunting capabilities. The depth of the training will depend on the level of automation your endpoint solution comes with. However, these are powerful offerings and if as a company you embrace the value of this differentiator by training your team (meaning sales, support, marketing, product, IT), you could really take your security go-to-market strategy to the next level.

4. This might sound silly, but look for simplicity

As an MSP you want tools that make managing a distributed network, including remote employees, easier. That’s why despite how complex things may look in today’s security landscape, you’ll want to add solutions to your portfolio that, for example, do not require new IT infrastructures on the customer premises for management and maintenance. This will reduce TCO.

5. Rely on your vendor relationship

It’s not a secret that shortage of skills in the market is significant. How strong is your relationship with your vendor? Are they providing you with training and marketing resources to help you grow your business and deliver the right experience to your customers? For example, working with security that integrates with your existing RMM and PSA tools allows for more rapid response to support requests. Think about these scenarios and bring them to your vendor and you might discover they have more ways to support your business than you might know.

The challenges are real. But MSPs are experiencing more time in the spotlight. End users are embracing the “I need more security” mantra, thanks to Cloud adoption and other digital transformation initiatives. Adding advanced endpoint security solutions might just be the way to show the market that your business has the right level of maturity to deal with complex environments and a continually growing number of threats.


Guest blog courtesy of WatchGuard Technologies. Read more WatchGuard guest blogs here.

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