

Ransomware Blockers: Prevention vs. Detection and Response
Chen also emphasized BlackBerry's endpoint protection technology, and pitched it as a smarter alternative to traditional endpoint detection and response (EDR). The protection technology is based on BlackBerry's Cylance acquisition of 2018.On that point, Chen said:"Over the last couple of years and prevailing -- the prevailing narrative has been that detection and remediation is the most important part of cybersecurity. However, the founding principle of Cylance and one of our main reasons that we acquired it is that prevention is far better than cure. And that's why we're a market leader in EPP. Stopping threats before they execute and start doing harm is clearly a better strategy than trying to shut them down afterwards."
BlackBerry XDR and Unified Endpoint Security
Meanwhile, BlackBerry continues to broaden its cybersecurity product portfolio to focus on eXtended detection and response (XDR). That effort includes the Blackberry Zero Trust Gateway, and the Optics 3.0 EDR offering.Also, Blackberry's Unified Endpoint Security (UES) platform is on target to integrate with Microsoft Intune by the end of August 2021.Elsewhere in the business, Chen assured Wall Street analytics that Blackberry remains committed to the Unified Endpoint Management (UEM) market.Roll all the statements together, and BlackBerry really wants to align its efforts behind IoT and cybersecurity.Fast-Growth Rivals
Still, competition in the cybersecurity market remains intense. Two prime examples:- CrowdStrike revenue was $302.1 million for the quarter ended April 30, 2021 -- up 70 percent compared to the corresponding quarter in 2020.
- SentinelOne's revenue was $93.1 million in fiscal 2021, up 100 percent from fiscal 2020, the company revealed in a June 2021 SEC filing amid potential IPO plans.