Content, Content

New Study Finds Videos and Podcasts Rank as Most Popular Education Tools Among MSPs

Share
Security vulnerability Log4J detected. 3d illustration.

More than half of some 600 managed service providers (MSPs) in a new study rely on YouTube videos, podcasts and news reports each as their primary sources for information on cybersecurity, how-to's and other educational materials to fuel their business strategy.

57% of MSPs Rely on YouTube

According to a study by Syncro, a professional services automation and remote monitoring and management (RMM) platform for managed service providers (MSPs), the findings are as follows:

  • 57% of MSPs rely on YouTube videos while 54% rely on podcasts. MSPs tune into video/audio formats on a daily or weekly basis as their primary source of information, with the most popular topics including cybersecurity, general tech, business, and how-to content. News sites followed closely behind podcasts with 53% of MSPs relying on traditional media.
  • One third of MSPs said it mattered if the resource was industry-specific. Resources don't need to be MSP-specific for MSPs to rely on them. From media outlets to podcasts to blogs, and more. General business or technology content ranked higher than industry-specific resources.
  • Almost half of MSPs avoid live, in-person events. Are trade shows, panel sessions, and expos dead? Nearly half of MSPs think so, with 47% of the MSPs surveyed skipping or rarely attending live events.
  • Facebook ranks as #1 social platform among MSPs (60%), followed by LinkedIn (57%) and Reddit (51%). MSPs are polarized when it comes to emerging platforms like TikTok with almost half (41%) using it daily or weekly and the other half (46%) using it rarely or never.

About Syncro

Syncro was formed in 2017 by a merger of RepairShopr and RepairTech. The company has a fully remote workforce of some 100 people in seven countries and is backed by Mainsail Partners equity investors. Syncro serves roughly 4,000 MSP partners.

D. Howard Kass

D. Howard Kass is a contributing editor to MSSP Alert. He brings a career in journalism and market research to the role. He has served as CRN News Editor, Dataquest Channel Analyst, and West Coast Senior Contributing Editor at Channelnomics. As the CEO of The Viewpoint Group, he led groundbreaking market research.