Venafi Partners, MSSPs and IT Service Management
MSSP Alert is checking to see if Venafi specifically targets MSPs and MSSPs (managed security services providers). Meanwhile, there are signs that the company's software is catching on in the IT service management (ITSM) market. For instance, Venafi integrates with Difenda for ServiceNow. The result: Difenda's Machine Identity Protection for ServiceNow provides organizations with self-service access to the Trust Protection Platform via ServiceNow ITSM.Venafi's technology ecosystem also includes Amazon Web Services, Citrix Systems, CyberArk, HashiCorp and Microsoft, among many others. The company also offers an online marketplace to help connect customers with integrations that support App Security, DevOps Security, IoT Security, Monitoring/Analytics, Network Security and Operations. To further accelerate the ecosystem, Venafi has a $12.5 million Machine Identity Management Development Fund -- a program that "pays individual developers for innovative, open source machine identity projects."Thoma Bravo Invests In Venafi: Executive Perspectives

“Machine identity management is a top priority in cybersecurity because it is foundational for digital transformation. Humans use usernames and passwords to identify themselves to machines. Machines also need to identify themselves to each other, but they use machine identities. Venafi created the category of machine identity management and our strategic vision remains unchanged: we are committed to creating a world where all machine identities are trusted and protected. Our strategic partnership with Thoma Bravo can help us realize our vision by capitalizing on market momentum and accelerating growth and product innovation.”


“We are thrilled to be partnering with Venafi as they continue to lead the machine identity management market and expand their dynamic global customer base. Venafi created the rapidly growing machine identity management category they continue to lead, and we have watched the company’s growth accelerate as customers recognize the magnitude and complexity of their machine identity management needs. We look forward to leveraging Thoma Bravo’s operational capabilities and deep understanding of the cybersecurity market to help drive Venafi’s continued growth and market position.”
“As digital transformation accelerates, it is clear that organizations worldwide have an urgent need for machine identity management. Venafi’s consistent innovation and market leadership in this space has put the company in a prime position to continue to define and expand a global market. We are confident that Thoma Bravo’s operating capabilities and decades-long experience in the cybersecurity market can help supercharge Venafi’s already impressive growth trajectory.”
Thoma Bravo and Cybersecurity Investments
Thoma Bravo owns stakes in multiple cybersecurity companies -- including multiple software firms that focus on MSPs and MSSPs. Example investments include:- Barracuda Networks, which began its MSP partner efforts around 2015.
- ConnectWise, which recently acquired Perch Security and StratoZen for SOC and SIEM capabilities.
- SolarWinds, which offers a threat monitoring service program to partners.
- Sophos, which has a longstanding MSP partner program.