Security Staff Acquisition & Development, Content, MSSP

Master MSSP Blokworx Hires Dana Liedholm As VP of Sales and Marketing

LinkedIn: Dana Liedholm, VP of sales and marketing, BLOKWORX
LinkedIn: Dana Liedholm, VP of sales and marketing, BLOKWORX

Blokworx, a Top 200 MSSP, has appointed Dana Liedholm as its first VP of sales and marketing. Liedholm is expected to help Blokworx bolster its marketing strategy, brand management, lead generation and sales planning and execution, according to a prepared statement.

Liedholm joins Blokworx after serving as CMO at ID Agent, a Kaseya company that provides dark web monitoring and simulated phishing attack services for MSPs. She also served as ID Agent's VP of global channel programs and helped drive recurring revenues, profitability and customer retention.

Liedholm intends to explore ways to help the company's MSP partners deliver Blokworx's preventive cybersecurity services to their customers, she stated. In doing so, she could help Blokworx expand its MSP partner program.

Furthermore, Liedholm plans to roll out a modern new brand for Blokworx, she said. This could help Blokworx extend its managed security services market reach.

How Does Blokworx Partner with MSPs?

Blokworx is a master MSSP that delivers a variety of managed security services, such as:

  • Managed Advanced Endpoint Defense: Uses AI to scan for network security anomalies and suspicious network traffic patterns.
  • Managed Next-Generation Firewall Services: Protect data and networks against cyberattacks and provide security policy recommendations.
  • Security Operations Center-as-a-Service (SOCaaS): Delivers 24/7 security monitoring and support.

Blokworx offers a partner program designed to help MSPs leverage its managed security services to help customers identify and close security gaps, the company stated. The program enables MSPs to integrate Blokworx's managed security services into their offerings and provides access to various security training and sales and marketing tools and resources.

Dan Kobialka

Dan Kobialka is senior contributing editor, MSSP Alert and ChannelE2E. He covers IT security, IT service provider business strategies and partner programs. Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State University. In his free time, Dan enjoys jogging, traveling, playing sports, touring breweries and watching football.