Amazon Web Services has introduced a new Business Value Realization (BVR) Competency and framework, developed in collaboration with partners over the past year. This initiative aims to enhance partner post-sales revenue and drive AI business outcomes for customers, based on information published by CRN.
The BVR Competency incentivizes AWS partners with new funding, toolkits, and up to $50,000 in marketing development funds (MDF) to focus on post-sales success. This includes support for AI governance, change management, and demonstrating overall return on investment (ROI) for AI solutions. Partners receive priority placement in Partner Solutions Finder, access to specialized post-sales support, and funding tied directly to customer outcomes, not just delivery milestones.
AWS is providing partners with resources such as benchmarks, market intelligence, value drivers, business case models, and templates for planning and value calculations. The program also includes hands-on workshops and self-service learning modules. A key focus is on helping customers move beyond technical implementations to achieve measurable business results, addressing challenges in change management and ensuring AI is deployed within a governed and secure environment.
AWS is also offering an AI ROI calculator to help partners and customers measure the effectiveness of their AI investments, with the expectation that hundreds of new partners will join the BVR framework.
Source: CRN
