Hunters has raised $68 million in Series C funding, and shifted its brand messaging from Open XDR to Security Operations Center (SOC) platform capabilities, according to an MSSP Alert comparison of the Series C and Series B funding announcements.Indeed:The Series B funding announcement -- from August 2021 -- mentioned Open XDR at least nine times and SOC four times. The Series C funding -- from January 2022 -- mentioned Open XDR once (from a third-party observer) and emphasized SOC 14 times. The reasoning for the brand shift? We don't know for sure. But startup Stellar Cyber has gained considerable MSSP and MSP partner momentum with its own Open XDR platform. Also, dozens of endpoint, network and cloud security companies have jumped onto the XDR (eXtended Detection and Response) term as a way to describe their end-to-end cyber capabilities. Also, Deloitte is now muscling into the market with a Managed XDR push. Meanwhile, unicorn Arctic Wolf has bet its brand on the security operations term ahead of a potential IPO.Cloud Email Endpoint Identity Network Hunters also has a partner program for MSSPs and other technology providers. The program provides channel partners with the ability to use Hunters' SOC platform to ingest data from myriad security products and IT tools.Additional insights from Dan Kobialka.