Vista Equity Acquires KnowBe4: Executive Perspectives
In a prepared statement about the deal, KnowBe4 CEO Stu Sjouwerman said:“Today’s announcement is a testament to the success of our strategy and the strength of our incredible team. This acquisition by Vista represents the next phase of our journey. KnowBe4 has a strong record of performance, as evidenced by our market-leading platform and global customer base. Under Vista’s ownership, we will have access to additional resources and support, which will help us achieve our goals and deliver enhanced value to our customers. We look forward to partnering with Vista’s team to continue empowering businesses worldwide to strengthen their human firewall and make smarter security decisions every day.”
“As a trusted partner to enterprise software companies around the world, we make a point to invest in businesses that make a difference and have a demonstrated track record of success. We look forward to leveraging our deep understanding of the business to help Stu and his talented and experienced team address the human element of cybersecurity.”
“As a significant investor in KnowBe4, we could not be more excited to take this next step in our journey together. We have long appreciated the work that KnowBe4 does in strengthening the human layer of cybersecurity through educating employees on how to identify social engineering and related cyber threats.”
KnowBe4 Cybersecurity Business Background, Channel Partner Program
KnowBe4 is best known for its cybersecurity awareness training platform. The company, based in Clearwater, Florida, has 1,694 employees listed on LinkedIn as of September 23, 2022.KnowBe4 launched a successful IPO in April 2021. Fast forward to mid-2022, and the company's Q2 revenue was $80.8 million, up 36.1% compared to Q2 of 2021. Fully 88% of KnowBe4's customers are in the SMB market (defined as organizations with less than 1,000 employees) and 12% are in the enterprise space, the company said in August 2022.On the channel front, KnowBe4 continues to "make meaningful progress on hiring key resources in our channel team and building marketing and distribution capabilities for our channel partners," CFO Bob Reich said during the company's August 2022 earnings call. Still, the company did not disclose specific channel partner metrics. It sounds like most of the channel partner push is outside of the United States. KnowBe4 has been known to suffer some channel conflict within the U.S., according to MSSP Alert readers.Key KnowBe4 company moves for 2022 include launching:- A Security Culture Maturity Model, which lets an organization use phishing test results, knowledge assessments and other Culture Maturity Indicators (CMIs) to benchmark its security culture.
- Promoting Channel Chief Tony Jennings to executive VP of global partner and international sales.




