Salt Security Fleshes Out Partner Program with Certification

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Salt Security, a Palo Alto, California-based API security provider, is engaged in an initiative to flesh out its channel partner ecosystem that could include new relationships with managed security service providers (MSSPs) and managed service providers (MSPs).

While Salt maintains channel relationships with 19 channel partners only a handful are engaged in managed security services. The company is currently “exploring strategic MSSP relationships as it builds out its full ecosystem,” Mandy Kelley, Salt’s global director of channel marketing, told MSSP Alert in an email.

Salt maintains partnerships with 30 technology partners, including cloud service vendors Amazon Web Services, Google Cloud Platform and Microsoft Azure.

Channel Program Buildout

In the past 12 months, Salt said it has grown its channel program, expanded coverage globally and has now unwrapped a partner certification program, adding to the support it offers to partners. The company, which positions itself as a channel-first provider, has also added regional partners in Africa, the Middle East, Italy, and Latin America.

Salt said it has these accomplishments to its credit in the past year:

  • 150% increase in active partners worldwide
  • 94% increase in partner-initiated pipeline
  • Over 400% increase in deal registrations
  • Market expansion in southern Europe, Middle East, South Africa, and Latin America
  • Essential Partner Certification Program

Training and Tiers

Salt said it has included training into its Essential Partner Certification Program, which includes online sales and technical training support. The API security specialist said the certification program benefits the Salt partner community by supporting education and building key technical and sales skills.

The Salt Essential Partner Program itself includes two tiers: Authorized and Professional Partner. Both levels have access to a library of API security resources to assist in sales and joint marketing efforts, as well as in-depth technical training about top API security vulnerabilities and the Salt Security API Protection Platform.

Commenting on the channel program announcement, Michael Nicosia, Salt co-founder and chief operating officer, said:

"As a channel-first company, Salt puts our partners at the forefront of everything we do. Our number one goal is to empower our channel partners to be successful – we win when our partners win. In addition to strengthening that commitment, today's announcement also validates the growing demand and need that our partners are seeing from their own customers for a mature and proven API security solution."

D. Howard Kass

D. Howard Kass is a contributing editor to MSSP Alert. He brings a career in journalism and market research to the role. He has served as CRN News Editor, Dataquest Channel Analyst, and West Coast Senior Contributing Editor at Channelnomics. As the CEO of The Viewpoint Group, he led groundbreaking market research.