Beware FUD: Avoiding Fear Tactics when Selling Your Managed Services – CFH #27

The consequences of a cyberattack can be devastating, and it does make sense for managed security services providers to impress on their current and prospective clients the risks of not investing in prevention and response. However, many cyber thought leaders believe that certain lines should not be crossed. Advice is one thing; fearmongering is another -- and if you pursue the FUD angle too hard, you may simply come off as a predatory opportunist looking to push your services on the customer. This discussion will reveal how to convey your message and market your services in a way that doesn't exaggerate existing threats and turn off your clients.