Sample Blog for Jim Masters to Use As a Template

NEW YORK, NY – MAY 2: The Microsoft logo is illuminated on a wall during a Microsoft launch event to introduce the new Microsoft Surface laptop and Windows 10 S operating system, May 2, 2017 in New York City. The Windows 10 S operating system is geared toward the education market and is Microsoft’s answer to Google’s Chrome OS. (P...

This is a sample blog for Jim Masters to use and study. We should never publish this blog. Instead, let's use it as a guide for how blogs are typically written and edit. For starters, we always link company names to their home pages. So, if Microsoft announced a new cybersecurity platform, we'd like that first Microsoft reference to the company's home page.

Let's assume the story is about XDR (eXtended Detection and Response). We therefore spell out the XDR acronym on first reference so that readers know what the acronym stands for. In the second paragraph, perhaps we mention a few more companies that are involved in the story. For instance, perhaps Microsoft partnered with CrowdStrike, SentinelOne and Sophos on XDR-related services.

Also, you'll notice that the first ad placement is below in the . We place at least two ads in each story. So, we need to write long enough for such ad placements. Otherwise, we don't get enough ad impressions. I will show you how to place ads when we speak.

Microsoft XDR Partnerships: Five MSSP Benefits

You'll notice the subhed above. That is a heading 2 subhed. We use subheds to break up the story nicely,  to improve SEO, and also to provide a good space to provide our ads in a good spot for the reader. You'll noticed advertisement code right above the subhed.

By this point in the story, we're likely pointing out benefits or takeaways of a new product or service. We like to use bullet points for such content. For instance:

  • Benefit one is this;
  • benefit two is that;
  • but don't forget about benefit three;
  • plus benefit four is very impressive; and
  • benefit five wraps up the benefit list of the partnership.

We need to get one more juicy paragraph into the story right here before placing our second ad, and also before placing our next subhed. So write a little longer here.

Microsoft XDR Partnerships: Executive Perspectives

By this point in the story, we sometimes run an executive canned quote. They are good for SEO and readers love to see their names in stories. So, the quote can look stylized like this:

In a prepared statement about the partnerships, Microsoft VP John Doe said:

"Here is John Doe's quote. Perhaps it can be two to three sentences long. With some perspectives on how the news impacts partners and/or MSSPs. Short and sweet is fine. And a direct quote from a press release is fine.

By now, we're beginning to wrap up the story. To do so, you need to take the following steps for SEO:

  • There is an "Except" box below. Use that to write about 160 characters that SEOs the story. An example could be: Microsoft XDR security partnerships with CrowdStrike, SentinelOne and Sophos may benefit MSSPs and MSPs in these five ways."

Then, run the same text in the meta description even further below. Then, copy/paste our related content block here to close the piece:

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.