DNSFilter is enhancing its partner program to meet the increasing demand for advanced domain name system security, behavior analytics, and AI governance. The company announced on Tuesday that the revamped program features three distinct tiers, including an exclusive invitation-only level, according to a recent report by Channeldive.
The expanded program allows DNSFilter resellers and managed service providers (MSPs) to utilize a dedicated partner portal for deal registration and management, marketing development fund applications, and access to training and certification materials. Adam Larrabee, VP of commercial and channel sales at DNSFilter, highlighted that the program aims to provide partners with not only opportunities and resources but also direct deals identified by DNSFilter's team.
The tiered structure includes DNSFilter Select for foundational growth, DNSFilter Accelerator for partners with active pipelines and closed deals offering higher margins and dedicated support, and the invite-only DNSFilter Strategic tier for elite partners with enhanced benefits like joint business planning and executive sponsorship. This initiative reflects the booming DNS protection market, where channel partners are crucial for reaching a wider customer base seeking robust cybersecurity defenses.
Source: Channeldive
