Channel partner programs, Channel partners, Content, Security Program Controls/Technologies

Menlo Security Invests in Partner Program, Eyes International Growth

Cloud security company Menlo Security has announced new initiatives and tools to grow its Boost! Channel Program, according to a prepared statement.

The initiatives and tools incentivize MSSPs, systems integrators (SIs) and technology distributors and resellers to join Boost!, Menlo noted. They also support Menlo's international expansion and growth through the channel.

A Closer Look at the Boost! Channel Program

Boost! partners can access specialized reseller and distributor tools for on-boarding new customers and provisioning end users, Menlo said. They also can utilize a new learning management system portal, sales and marketing training and dedicated sales and pre-sales support.

Meanwhile, Menlo plans to invest 30% of its global marketing budget in partner-led field events over the next 12 months, the company stated. It also intends to release new tools to selected partners that they can use to assess a customer's level of exposure to highly evasive adaptive threats (HEAT) that target web browsers.

Menlo Adds to Leadership Team

The new Boost! initiatives and tools announcement come after Menlo made several executive leadership hires in 2022, including:

Menlo's global network of MSSPs, SIs and technology distributors and resellers has grown by 20% in the last 12 months, the company said. Furthermore, Menlo continues to explore opportunities to expand across Australia, Europe, the Middle East (EMEA), Japan and North America.

Dan Kobialka

Dan Kobialka is senior contributing editor, MSSP Alert and ChannelE2E. He covers IT security, IT service provider business strategies and partner programs. Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State University. In his free time, Dan enjoys jogging, traveling, playing sports, touring breweries and watching football.