Channel partner programs, Channel partners, Content, Security Program Controls/Technologies, Threat Intelligence, Threat Management

Critical Insight Opens New Partner Program for MSSPs, MSPs

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Critical Insight, a cybersecurity-as-a-service (CaaS) provider, has rolled out its new PartnerFirst program to help organizations prepare, detect and respond to cyber threats.

The company said the program has “evolved” with new features and significant enhancements to recognize and reward partners' expertise. The PartnerFirst program was built with significant input from channel partners, managed security service providers (MSSPs) and managed service providers (MSPs), Critical Insight said.

Responding to MSSPs, MSPs

Critical Insight said it intends to ensure partners are supported and invested at each level of the program. New features of the PartnerFirst program include:

  • An updated pricing structure for Critical’s MSPs channel
  • Every partner assigned a sales team, including an account director, customer service manager, and security strategist, to help enable, train, and work through opportunities together
  • Co-marketing opportunities
  • Improved PartnerFirst Portal for registration, news, events, training, and co-branded documentation

Discounts, Invcentives and More

The PartnerFirst program has established a tiering framework that provides partners access to various financial and business benefits. Partners enter at the base tier and, based on aggregate licenses across their customer base, can achieve dramatic pricing discounts, and new incentives in the year's second half.

Lynn Shourds, Critical’s vice president of Channel Alliances, said the company wanted to ensure service providers got “additive value” with the program. Agents, distributors, MSPs, MSSPs, system integrators, and value-added resellers (VARs) are included in the PartnerFirst program, based on differing contract vehicles. Healthcare, education, manufacturing, utilities and the public sector are key sales markets for Critical’s channel partners.

Commenting on the program, Shourds said:

"The PartnerFirst program provides new revenue opportunities for partners and enables them to put CaaS in the hands of every customer. These enhancements further signal our commitment to supporting our partners by continuously investing in the program to create an energetic and profitable relationship.”

D. Howard Kass

D. Howard Kass is a contributing editor to MSSP Alert. He brings a career in journalism and market research to the role. He has served as CRN News Editor, Dataquest Channel Analyst, and West Coast Senior Contributing Editor at Channelnomics. As the CEO of The Viewpoint Group, he led groundbreaking market research.