Channel, MSSP, SIEM

Gurucul Advances “Partner-First” Sales Strategy

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Gurucul, a security information and event management (SIEM) provider, has upgraded its partner program to fortify its channel-first sales strategy, the company said.

According to the cybersecurity provider, the enhancements improve Gurucul’s and its partners' capabilities to co-develop and deliver programs to enterprises looking for better business outcomes from their technology investment.

Gurucul’s channel partners include include:

  • Managed security service providers
  • Global solution providers
  • Global system integrators
  • Value-added resellers
  • Distributors

The company delivers its portfolio of software-as-a-service products through partners, subscription licensing, or an MSSP model for customers that prefer the solution as a service. In particular, Gurucul said it has adapted and augmented its MSSP offering with administrator training and customer on-boarding, along with flexible license and billing models.

Gurucul said it has enhanced its channel program and business approach with the following:

  • Partner portal with self-serve training, marketing, and enablement resources
  • Deal registration programs with up to a 100% increase in discounts
  • Increased marketing development funds
  • Upgraded incentive and rewards programs
  • Joint business success planning
  • Advanced multi-tenancy capability for MSSPs enabling low cost of ownership and high value
  • High margins on new and renewal business
  • NFR product licenses for internal use
  • Streamlined, value-driven proof of concept process
  • Enhanced partner and customer on-boarding, including dedicated partner managers
  • Platform unifying Next-Gen SIEM, UEBA, Open XDR, ITDR and network traffic analysis

"We have always been a partner-first organization, and it’s prime time to make substantial investments in our program to capitalize on the significant growth and adoption we’re experiencing in next-gen SIEM, UEBA, and insider threat markets,” said Saryu Nayyar, Gurucul chief executive. “We’re committed to continuously developing our partner-first strategy and to provide them with differentiated value, the highest margins in the market, and the most advanced, unified AI-powered TDIR platform to support their customers' most important use cases.”

D. Howard Kass

D. Howard Kass is a contributing editor to MSSP Alert. He brings a career in journalism and market research to the role. He has served as CRN News Editor, Dataquest Channel Analyst, and West Coast Senior Contributing Editor at Channelnomics. As the CEO of The Viewpoint Group, he led groundbreaking market research.