Gurucul, a security information and event management (SIEM) provider, has upgraded its partner program to fortify its channel-first sales strategy, the company said.

According to the cybersecurity provider, the enhancements improve Gurucul’s and its partners' capabilities to co-develop and deliver programs to enterprises looking for better business outcomes from their technology investment.

Gurucul’s channel partners include include:

  • Managed security service providers
  • Global solution providers
  • Global system integrators
  • Value-added resellers
  • Distributors

The company delivers its portfolio of software-as-a-service products through partners, subscription licensing, or an MSSP model for customers that prefer the solution as a service. In particular, Gurucul said it has adapted and augmented its MSSP offering with administrator training and customer on-boarding, along with flexible license and billing models.

Gurucul said it has enhanced its channel program and business approach with the following:

  • Partner portal with self-serve training, marketing, and enablement resources
  • Deal registration programs with up to a 100% increase in discounts
  • Increased marketing development funds
  • Upgraded incentive and rewards programs
  • Joint business success planning
  • Advanced multi-tenancy capability for MSSPs enabling low cost of ownership and high value
  • High margins on new and renewal business
  • NFR product licenses for internal use
  • Streamlined, value-driven proof of concept process
  • Enhanced partner and customer on-boarding, including dedicated partner managers
  • Platform unifying Next-Gen SIEM, UEBA, Open XDR, ITDR and network traffic analysis

"We have always been a partner-first organization, and it’s prime time to make substantial investments in our program to capitalize on the significant growth and adoption we’re experiencing in next-gen SIEM, UEBA, and insider threat markets,” said Saryu Nayyar, Gurucul chief executive. “We’re committed to continuously developing our partner-first strategy and to provide them with differentiated value, the highest margins in the market, and the most advanced, unified AI-powered TDIR platform to support their customers' most important use cases.”