Channel partner programs, Content, Security Program Controls/Technologies

Kaspersky Lab Updates Global Channel Partner Program for MSSPs, MSPs

Kaspersky Lab has launched Kaspersky United, a global channel partner program that enables MSSPs and MSPs to earn cybersecurity technology certifications to help them sell the company's antivirus and Internet security products, the company says.

Global channel partners can earn Kaspersky United certifications across the following solutions:

  • Fraud Prevention: Safeguards against online fraud.
  • Hybrid Cloud Security: Protects applications and data across physical, virtual and cloud workloads.
  • Industrial Cybersecurity: Secures engineering workstations, network connections and various industrial networks and systems without impacting an organization's day-to-day activities.
  • Security Awareness: Offers computer-based cybersecurity training to teach an organization's employees about cyber threats.
  • Threat Intelligence: Delivers cyber threat data feeds and reports.
  • Threat Management and Defense: Provides cyber threat identification, analysis and response.

    • Global channel partners also can earn Kaspersky United certifications across the following services:

    • Authorized Training Center.
    • Managed Detection and Response (MDR).
    • Managed Service Provider.
    • Technical Support.

      • Furthermore, global channel partners can access Kaspersky United education, sales and marketing toolkits and earn discounts, rebates, development funds and other monetary rewards, Kaspersky Lab said.

      Kaspersky Lab Appoints Managing Director for North America

      In addition to launching Kaspersky United, Kaspersky Lab last month appointed Maxim Frolov as its managing director for North America. Frolov is now responsible for identifying and building North America channel partnerships and growing Kaspersky Lab's enterprise sales.

      Frolov most recently served as Kaspersky Lab's SVP of global sales. He originally joined Kaspersky Lab in 2014 and held roles as the company's deputy head of operations for emerging markets and managing director for the Middle East, Turkey and Africa (META) region.

      Cybersecurity Market: Growing How Fast?

      The new Kaspersky Lab partner program arrives at a key time.

      Amid cybersecurity market hype, multiple audiences -- partners, customers and investors -- are striving to understand exactly whom they can trust and how fast the market will grow.

      The good news: Several next-generation endpoint security providers are growing rapidly. To wit:

      But the news isn't all good. Sophos last week shared a weaker-than-expected revenue forecast. The news triggered a 20-plus percent decline in the company's stock and raising questions about the security market's true health. Also, Symantec remains in evolution mode, and private equity buyout rumors continue to swirl around the company.

      As for Kaspersky...

      Meanwhile, Kaspersky faces its own set of challenges. The company's North America business fell around 8 percent in 2017 vs. 2016. The reason? A 2017 congressional ban prohibited the sale of Kaspersky Lab products to the U.S. government. This ban was due to Kaspersky Lab's alleged ties to the Russian government; Kaspersky Lab CEO Eugene Kaspersky has repeatedly denied these claims.

      Fast forward to present day, and the company continues to put its best foot forward -- even helping the U.S. government catch an alleged NSA data thief. That move earned the company considerable applause worldwide.

      But can Kaspersky transform that good will into channel momentum -- particularly in the U.S.? We'll be watching.

      Additional insights from Joe Panettieri.

      Dan Kobialka

      Dan Kobialka is senior contributing editor, MSSP Alert and ChannelE2E. He covers IT security, IT service provider business strategies and partner programs. Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State University. In his free time, Dan enjoys jogging, traveling, playing sports, touring breweries and watching football.

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