The initiatives and tools incentivize MSSPs, systems integrators (SIs) and technology distributors and resellers to join Boost!, Menlo noted. They also support Menlo's international expansion and growth through the channel.
A Closer Look at the Boost! Channel Program
Boost! partners can access specialized reseller and distributor tools for on-boarding new customers and provisioning end users, Menlo said. They also can utilize a new learning management system portal, sales and marketing training and dedicated sales and pre-sales support.
Meanwhile, Menlo plans to invest 30% of its global marketing budget in partner-led field events over the next 12 months, the company stated. It also intends to release new tools to selected partners that they can use to assess a customer's level of exposure to highly evasive adaptive threats (HEAT) that target web browsers.
Menlo Adds to Leadership Team
The new Boost! initiatives and tools announcement come after Menlo made several executive leadership hires in 2022, including:
- Kate Terrell as chief human resources officer. Terrell is responsible for leading and managing Menlo's HR operations. Prior to joining Menlo, Terrell served as chief people officer at business intelligence company Aktana.
- Rob Cole-Lomas as senior director of Channels for EMEA. Cole-Lomas is focused on expanding Menlo's channel partnerships in EMEA. He has more than 15 years of experience leading vendor channels in the region.
- Todd Wilson as vice president of Global Channels. Wilson is building and leading Menlo's global channel program. Previously, Wilson served as head of channels and alliances at AppOmni, a SaaS security platform provider.
Menlo's global network of MSSPs, SIs and technology distributors and resellers has grown by 20% in the last 12 months, the company said. Furthermore, Menlo continues to explore opportunities to expand across Australia, Europe, the Middle East (EMEA), Japan and North America.