MSSP, Content, SOC

Thrive Continues MSP to MSSP Expansion; Announces SOAR Integration

Electric socket with a plug. Connection and disconnection concept. lines, triangles and particle style design. Illustration vector

Thrive, an MSP with ever-growing managed security capabilities, has taken another step into the MSSP market. The latest move involves integrated security orchestration, automation and response (SOAR) capabilities into its security operations center (SOC).

The SOAR capabilities provide Thrive's global security team with artificial intelligence it can use to accelerate incident response, the company stated. They also enable this team to use cyber threat insights to combat security risks in real time.

That doesn't mean Thrive is becoming a pure-play MSSP. Instead, the move reinforces a growing reality across the IT services market: Most MSPs are extending into cyber services -- without necessarily abandoning their more traditional IT automation and management capabilities.

The overall Thrive team now carries more than 900 technical certifications, while supporting more than 1,500 customers, 120,000 end-users and over 225,000 devices, according to the company.

Thrive Hires New Channel Chief, Expands US Presence

The SOAR integration comes after Thrive in April 2022 hired Rick Ribas as its new channel chief. In this role, Ribas oversees Thrive's channel operations and is helping the company expand its partnerships with MSSPs and MSPs, the business noted.

Ribas has over three decades of global channel experience. He most recently held senior executive channel roles at Fusion Connect and LogMeIn.

In addition, Thrive in March 2022 acquired SouthTech, a Florida-based managed technology solutions provider. The acquisition enables Thrive to provide Florida businesses with IT support and next-generation managed cybersecurity, collaboration and cloud services, the company said.

A Closer Look at Thrive

Thrive provides cybersecurity services to help organizations protect against network- and social-based cyberattacks, the company stated. Organizations can use these services to secure their data, applications and systems from unauthorized access.

Along with a SOAR service, Thrive offers the following cybersecurity services:

  • Endpoint Security and Response
  • End-User and Workstation Security
  • Managed NextGen Firewall & Unified Threat Management
  • Managed Security Information and Event Management-as-a-Service (SIEMaaS)
  • Vulnerability Management and Advanced Patching

Also, Thrive delivers a cybersecurity bundle designed to help organizations protect against advanced cyber threats, the company noted. The bundle includes security phishing and awareness training, a secure web gateway and other security capabilities.

Thrive offers a channel partner program for MSSPs and MSPs. The program gives partners access to marketing tools, webinars and other resources.

Dan Kobialka

Dan Kobialka is senior contributing editor, MSSP Alert and ChannelE2E. He covers IT security, IT service provider business strategies and partner programs. Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State University. In his free time, Dan enjoys jogging, traveling, playing sports, touring breweries and watching football.