TD Synnex partners with ThreatCaptain to enhance MSP security sales

TD Synnex has integrated ThreatCaptain’s sales enablement platform into its managed services provider (MSP) toolkit, offering its North American partners access to new lead generation and deal-packaging tools. This collaboration aims to equip MSPs with better resources to identify potential customers and articulate the business value of cybersecurity solutions, based on information published by Channeldive.

The partnership provides TD Synnex's MSP network with ThreatCaptain's Anchor Suite for lead generation and the First Mate platform for deal packaging. First Mate utilizes data from IBM's Cost of a Data Breach report, Verizon's Data Breach Investigations Report, and MITRE ATT&CK tactics to create cost-benefit analyses for MSPs. ThreatCaptain CEO Adam Anderson stated that MSPs often lose cyber deals by focusing on technical threats rather than the financial risks that resonate with executives.

TD Synnex has been expanding its security portfolio, recognizing that over 90% of global cybersecurity spending flows through the channel. This move aligns with the growing demand for cybersecurity solutions, especially with increasing AI security concerns, where global investment is projected to reach $310 billion. ThreatCaptain, founded three years ago, received a $250,000 investment in early 2025 to develop its security risk discovery platform. The company has also strengthened its channel leadership with recent appointments.

Source: Channeldive