Channel investors, Channel partners, Content

Cybersecurity M&A: Ninjio Acquires Dcoya for Security Awareness Training Expansion

Share
Businesss collaborations concept. Vector of businesspeople reaching an agreement after successful negotiations

Ninjio, a cybersecurity awareness company, has purchased behavior-centric security solutions specialist Dcoya for an undisclosed sum.

This is technology M&A deal number 905 that MSSP Alert and sister site ChannelE2E have covered so far in 2022.

Ninjio, founded in 2015, is based in Los Angeles, California. The company has 12 employees listed on LinkedIn. Ninjio specializes in security awareness training.

Dcoya, founded in 2015, is based in Tel Aviv, Israel. The company has 15 employees listed on LinkedIn. Dcoya's areas of expertise include security awareness training and phishing simulations.

Ninjio Expands Its Cybersecurity Solutions

Dcoya allows Ninjio to deliver a cybersecurity solution that can "determine a person's area of greatest vulnerability," the companies said. The solution will help CISOs and CIOs evaluate the psychological tactics behind cyberattacks, like greed, fear and obedience. In doing so, CISOs and CIOs can reinforce education designed to address these attacks.

In addition, Dcoya enables Ninjio to track and report on how employees, groups and companies improve their security posture over time, the companies indicated. It lets CISOs and CIOs view the impact of behavioral changes relative to cybersecurity. As a result, CISOs and CIOs can identify the ideal behaviors to guard against cyberattacks now and in the future.

Ninjio Launches Partner Program

The Dcoya acquisition comes after Ninjio in July 2022 announced a partner program for MSSPs, MSPs, VARs and systems integrators with access to its security awareness training (SAT) solution.

Key features of Ninjio's partner program include:

  • Marketing development funds
  • Co-branded demand generation materials
  • Access to Ninjio's partner portal
  • Solution-specific marketing materials
  • Listing on Ninjio's website

Ninjio creates 3- to 4-minute Hollywood-style micro-learning videos to teach organizations about cyberattacks and the risks associated with them. To date, Ninjio has partnered with Sophos, Cofense and other cybersecurity companies.

Dan Kobialka

Dan Kobialka is senior contributing editor, MSSP Alert and ChannelE2E. He covers IT security, IT service provider business strategies and partner programs. Dan holds a M.A. in Print and Multimedia Journalism from Emerson College and a B.A. in English from Bridgewater State University. In his free time, Dan enjoys jogging, traveling, playing sports, touring breweries and watching football.