The average U.S. data breach now costs $10.22 million - a number that keeps climbing each year. For many organizations, the problem isn’t a lack of security tools but the lag between when an attack begins and when it’s detected. By the time most teams realize what’s happened, the damage is already underway.
Thrive’s new Network Detection and Response (NDR) service is aimed at closing that gap with real-time visibility into suspicious network activity and the ability to stop breaches in motion.
Closing the Gap in Detection
Traditional defenses tend to focus on endpoints or logs, leaving the network itself under-monitored. Thrive’s NDR uses AI-driven pattern recognition to continuously watch traffic, flag anomalies, and trigger immediate responses. That speed can mean the difference between a contained incident and a costly breach.
“The addition of NDR complements Thrive's existing MDR and EDR services and adds another layer of defense for a business's cybersecurity strategy,” a Thrive spokesperson explained to MSSP Alert. “Think of the addition of NDR as completing the life cycle of cybersecurity, providing businesses with protection before, during, and after a breach.”
The service is designed to work alongside Thrive’s Managed Detection and Response (MDR) and Endpoint Detection and Response (EDR) offerings. Together, MDR analyzes logs, EDR secures devices and servers, and NDR keeps watch inside the network - creating layered defenses across the full attack surface.
What It Means for MSSPs
For MSSPs, NDR adds another layer of proactive protection to managed security portfolios. Real-time monitoring helps move past signature-based detection, which often lags behind fast-moving threats. With NDR, MSSPs can cut response times, lessen the fallout of breaches, and reduce the burden of manual containment.
According to Thrive, the real advantage lies in AI’s ability to find threats that would otherwise go unnoticed.
"The power of AI-driven analytics is its ability to find a needle in a haystack. For something like our NDR solution, the AI is able to process massive amounts of behavioral data in real time and notice discrepancies in normal communication patterns - the otherwise wouldn’t trigger any alerts,” the spokesperson said. “That is one of the most formidable opportunities for using AI in security, that almost Sherlock Holmes kind of skill at noticing one small detail out of the torrent of normal operations.”
Thrive is also bundling NDR into its tiered pricing model, which lowers costs as customers adopt more services. For MSSPs, that makes it easier to package log analysis, endpoint security, and now network detection into a single offering - keeping client spend predictable while creating new recurring revenue streams. Still, Thrive acknowledges that packaging is not one-size-fits-all.
“Pricing and packaging can be a challenge when you’re dealing with a varied portfolio of technologies because they all interact differently within the infrastructure,” the spokesperson said. “We lean more toward a la carte pricing because of the flexibility it gives our teams and clients in creating the right degree of coverage and scale.”
By adding NDR, Thrive strengthens both its own portfolio and the services MSSPs can deliver. In a market where breaches are growing more frequent and expensive, real-time network detection gives providers a sharper edge in keeping clients resilient.
